Press Release: Creative Ideas Accessible to All By Harnessing The Power of Thinking Differently

Creative Ideas Accessible to All By Harnessing The Power of Thinking Differently
Silicon Valley Author Provides Roadmap for Innovation and Creativity

Released: Sep 25, 2009

Cultural conflict is on the rise. Lives are changing in a flash as a result of job layoffs. Ingrained behaviors have stretched our natural resources to the limits. The Clinton Global Initiative is currently in session to find innovative approaches to global dilemmas, but how does innovation work? How can we find creative solutions for our common, everyday problems?

“Creativity isn’t reserved for the elite, the painter, inventor, or entrepreneur. It is a skill that we are all born with and can harness to enhance all aspects of our lives,” says creativity expert Javy W. Galindo, author of The Power of Thinking Differently: an imaginative guide to creativity, change, and the discovery of new ideas. “Regrettably, far too many of us react to our circumstances with habitual responses that leave us feeling stuck, frustrated, and desperate for deeper meaning.”

Galindo claims that the key to creativity is overcoming our neurologically wired thinking habits in order to explore creative possibilities. In his book, he takes a unique approach to understanding the innovative mind by exploring the latest research in cognitive science and psychology while also reflecting on the creativity of famous artists, scientists, and business people.

Galindo lightheartedly guides the reader through the universal stages of the creative process and describes the nature of creative insight, ways to transcend creative blocks, the keys to cultivating creativity in groups, and how to break free of groupthink by using both sides of the brain. As a result, readers discover how important relaxation, collaboration, diversity, a sense of humor, and a sense of play are to finding new ideas.

“Some of the character traits needed to be creative go against our cultural norms. It’s not easy to relax, laugh, and play in our serious, goal oriented society. However, if we want to be innovative these things need to be bigger parts of our lives.”

According to Galindo, everyone has the capacity for attaining innovative, creative insights.

“Science shows that not only are all our brains built for thinking creatively, but that creativity is the brain’s most recent evolutionary development. So, why not take advantage of it to find new perspectives, alternative paths, and more creative choices?”

About the Author – Javy W. Galindo
Javy Wong Galindo, M. Eng., is a self-proclaimed creative dimwit who is working real hard to become better. In addition to spending several years researching the creative process at the graduate level, this former electrical engineer and performing arts instructor has over 13 years of experience providing creative consultation. He has successfully helped others exercise their creativity through workshops, seminars, and personal coaching. Javy is currently available as a lecturer, consultant, and for interviews. More information can be found at his website: www.Thinking-Differently.com